He was convinced the spinning blade would attract fish. His lure was not an imitator, his lure was an enticer. The Mepps spinner, however, imitated nothing. It was a crude representation of a bait fish, but, crude as it was, many game fish, especially bass, found it irresistible. Years before, James Heddon had carved his first lure from a stick. When French engineer Andre Meulnart invented the Mepps spinner in 1938, he knew he was inventing a lure completely different than any other fishing lure. Home > Resources > Lure Sounds Lure Sounds (What Fish Hear)